07 Aug

Augmented Reality at streets

We know what Augmented Reality is, but sometimes we struggle to see how we can use it in our lives. The answer to this question is very simple, because we can use it in any field: sports, marketing, education, medicine, industry, decoration, architecture…

For example, this year has been launched a Augmented Reality marketing campaign that has managed to capture the attention of everyone. The campaign consists on a screen placed at a bus stop that makes people think that a meteorite has fallen near them, that it is happening an alien invasion or a Bengal tiger approaches to them.

The great success of this campaign demonstrates the potential of Augmented Reality. In addition, we may soon see this Augmented Reality content without needing any screen, thanks to augmented reality glasses, that we can see on streets now and will be accessible for everyone very soon.

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