In this highly competitive environment, each company had just three minutes to pitch their value proposition to an expert audience. A fast-paced but demanding format that required immediate impact. And that’s exactly what ARSOFT achieved from the very first moment.
During the pitch, our CEO, Santiago González Izard, presented LAIA XR, ARSOFT’s advanced medical visualization and surgical planning platform. His statement—“Totally precise 3D reconstructions created completely automatically”—captured the audience’s attention, highlighting one of the technology’s key advantages.
What is LAIA XR and what makes it different?
LAIA XR converts medical images such as CT scans and MRIs into high-precision, interactive 3D anatomical models—automatically and without manual intervention. These models can then be explored in immersive environments using Virtual Reality, Augmented Reality, and Artificial Intelligence.
The platform is designed to enhance medical and surgical practices. Some of its key benefits include:
LAIA XR has already been used in over 2,000 patients, receiving outstanding feedback from both healthcare professionals and patients. Surgeons especially appreciate its accuracy and usability, while patients value the ability to visualize their own case in a realistic and comprehensible way.
Despite the brief time slot, LAIA XR’s presentation clearly demonstrated the transformative potential of immersive technology in healthcare. A strong example of how a well-communicated idea can generate instant impact.
At ARSOFT, we are grateful to Madrid in Game for this opportunity to showcase how our XR solutions are revolutionizing the medical sector and bridging the gap between technological innovation and patient care.
We remain committed to continuously improving LAIA XR, expanding it to new international markets, and developing new XR-based solutions to advance the future of digital health.