10 Mar

Award Young Entrepreneur National Competition

ARSOFT has been one of the 10 companies that have obtained the award from the National Competition for Young Entrepreneurs awarded by the Institute of Youth.
The awards ceremony took place on March 6 in IFEMA, within the celebration of AULA 2015, the largest educational event that takes place in Spain.
This award is a recognition of ARSOFT career and commitment to innovation, one of the cornerstones of the company.


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02 Mar

Augmented Reality in FITUR 2015

Arsoft has developed an Augmented Reality system for the stand of Castilla y León in FITUR 2015. The application allows tourists to see two guides, Ricardo and Guzman, who will welcome the stand and explain why Castilla y Leon is a unique tourist destination.
Thanks to Augmented Reality we can show an informative guide with who users can even interact. They will see the guide as if flesh and blood walked around with both phones and tablets but also using Augmented Reality glasses. They may also ask questions and the guide will answer them in their language. This is a unique and innovative way to inform users of an airplane, a building, a hospital, a stand… Furthermore, the guide can speak many languages and can talk with many people at the same time, and with no cost.


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25 Feb

Augmented Reality serving Industry and Tourism

Arsoft is about to launch the most innovative system of guided visits in the market. This system shows a three-dimensional guide that will accompany you on your visit to a museum and will make a personalized tour, without having to be accompanied by a group of people, in your language and with many options to visit make your visit more enjoyable: learning games, gymkhana inside the museum, videos to increase information …

Thanks to Augmented Reality the guide will look as a real guide; in addition, the application includes an indoor guidance system so you can find the picture you are looking at a time. Soon we will launch our first Beta version that lets you discover all that this system can do for you in your visits to museums.

Furthermore, as shown in the following publication in ARSOFT we have a technology that allows us to apply the Augmented Reality to the industrial sector, thanks to an advanced computer vision module. This system has great applicability in all industry sectors, such as aeronautics, nuclear, automotive industry and many others who can benefit Augmented Reality reducing training time and improving productivity in their production processes.

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12 Dec


The future awaits us impressive gains. We are already experiencing the technology revolution where Augmented Reality is having a great importance for the possibilities it offers.
However, in this post we will talk about a subject that concerns us all: immortality.
It seems we are close to cheat death, as Ray Kurzweil said, one of the Google’s directors.
It seems that the tech giant is committed to a future in which humans can achieve immortality through nanorobots that we will have in our body and will allow us to eliminate diseases and provide us with the nutrients we need to live.
And Ray Kurzweil is not the only one who is convinced, José Luis Cordeiro, from the Singularity University, is also convinced that by 2045 humans will be immortal, since nanorobots prevent aging.
These nanorobots will be so small that they will not cure a pancreas, lung or heart…, they will go much further: having healing abilities at the cellular level, preventing cells from deteriorating.
Seeing how technology advances, humans will have to know quickly adapt to these advances, since technology allows us to improve different aspects of our lives, but only if we use it properly.

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02 Dec

Augmented Reality in stands

Augmented Reality is useful in fairs, not only to teach or explain products and services, but also to welcome a stand, explain how it is organized, the products offered…

“Junta de Castilla y León”, collaborating with ARSOFT, added Augmented Reality in its stand in INTUR 2014. In the next picture we see one of the assistants to the event viewing content in Augmented Reality.

ARSOFT is developing an innovative Augmented Reality system for using in exhibition stands of different areas. This system uses Augmented Reality and alternative devices to offer visitors a unique and unforgettable experience.

Realidad Aumentada en stand

Realidad Aumentada en stand

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26 Aug

Augmented Reality in Advertising

In 2013, companies spent, all around the world, 516,000 million dollars in advertising.

More than 50% was invested in televisión. However there are cheaper alternatives, but none of them have the ability to show products as TV.

Imagine, for example, we want to sell a car. On television we could see a video of the car, and we can see it from different perspectives, moving… We don’t have this potencial in magazines, newspaper ads, posters…, because they are physical means that simply show static information. Moreover, with TV we can entertain people.

Augmented Reality has changed all this, because users can watch videos on the newspaper  images, 3D models of the products on a magazine or even realistic experiences. For example, we can see how a car goes off the magazine and starts spinning around us. All this entertain the user, in addition to providing very high capacity of products demonstration.

Therefore we have successfully eliminated all the negative points of advertising in traditional physical media by using one of the newest technologies that we have right now: Augmented Reality.

There are already many companies that use augmented reality in their advertising campaigns. We can see AR in many media, from magazines to posters in the street, as we saw in the last post.

Gasto mundial en publicidad

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