07 Aug

Augmented Reality at streets

We know what Augmented Reality is, but sometimes we struggle to see how we can use it in our lives. The answer to this question is very simple, because we can use it in any field: sports, marketing, education, medicine, industry, decoration, architecture…

For example, this year has been launched a Augmented Reality marketing campaign that has managed to capture the attention of everyone. The campaign consists on a screen placed at a bus stop that makes people think that a meteorite has fallen near them, that it is happening an alien invasion or a Bengal tiger approaches to them.

The great success of this campaign demonstrates the potential of Augmented Reality. In addition, we may soon see this Augmented Reality content without needing any screen, thanks to augmented reality glasses, that we can see on streets now and will be accessible for everyone very soon.

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05 Aug

Augmented Reality and Privacy

The increasing adoption rate of new information technologies implies a radical breakthrough in our society. Smartphones, tablets or laptops are something common even to people less used to such devices. Being able to have a computer in the palm of anybody’s hand opens a door to lots of possibilities, being augmented reality one of the most promising ones.

We live with tools capable of retrieve information from the environment thanks to their multiple built-in sensors: cameras, microphones or GPS sensors are just a few examples present in every modern phone. The device is capable of using this data to create a virtual experience which can improve certain tasks in education, work or everyday life.

Google’s Project Glass takes advantage of augmented reality in order to provide the user with information about the environment: maps, Internet searches, data from the surroundings.

Augmented reality, in contrast to other virtual environment technologies, takes advantage of the real world and adds information on top of it, which makes it possible to virtually modify their environment and interact in new ways.

However, this increasing trend comes with several concerns, specially regarding the ease to retrieve information from big collections of data, knowledge that sometimes may involve personal information. NameTag, a Google Glass application that displays publicly available information using face recognition has recently originated some controversy being seen as a violation of privacy. Altough the access to such pieces of data is easier everyday, in most cases the ultimate responsible is the user. The information present on a social network, web site or database has been voluntarily added by his or her owner, and therefore the responsibility lies on the user that uploads it. This is the reason why we should be careful with what we publish on the Internet, since we are doing this every single day, and consecuently, making it public and allowing anybody to access it.

If we think of all the benefits that the combination of augmented reality and big data sources brings, for example, facial recognition, it is clear that a new world of possibilities is in front of us. For example, Police could benefit from these devices using face recognition to identify in real time people with criminal charges. Using the information publicly available on the Internet it is possible to do this and much more.

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23 Jun

Civil Society Award for Entrepreneurial Innovation

Last Friday was held the ceremony of the awards the Social Council of the University of Salamanca, where the innovation of our company was valued with the Civil Society Award for Entrepreneurial Innovation.
This award is due to the level of innovation in our projects and our close relationship with the University of Salamanca, one of the most historic universities in the world which has a wealth of talent.
The prize was awarded to our CEO Ignacio Sánchez Galán, president of Iberdrola, who valued the activity being carried out by the company.
From Arsoft we want to thank the University and Social Council for this recognition.

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26 May


ARSOFT has developed an application for guided tours in the Roman Theater of Medellin, one of the oldest in Spain. This wonderful theater is located in Medellin, a small and charming village beside Mérida, 10 miles from Don Benito. Medellín is a historic town, as evidenced by the remains of Roman theater recently unearthed.

This impressive theater and can now be visited, and thanks to the ARmedellín App (available for iOS and Android), everyone will enjoy incredible guided tours with a unique guide: Quintus Caecilius Metellus Pius. Metellus was a Roman politician and military stressed that was consul in 80 BC, and the city of Medellín was founded in his honor.

It is worth going to this place to spend the day and enjoy what remains of many centuries was an important point of Roman politics.

Do not miss these incredible views with Augmented Reality in the Roman theater in Medellin in Extremadura.

Guided Tour Augmented Reality

Visitas guiadas en Medellín con Realidad Aumentada gracias a ARSOFT

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23 May

Google’s self-driving car

It is not new that Google is working on machine vision products, but this one in particular is especially interesting. It is a complex software system supported by a powerful hardware that includes a laser radar (LIDAR ). The software itself is astonishing, as you can see in the video below. It is able to recognize a lot of the situations that may occur on the road&streets. For example, it can detect when a cyclist comes up behind if, for example, it wants to turn right.

While it is true that the number of situations that can occur on the road is too high, Google has managed to set many of them. In fact the car has covered 700,000 miles completely autonomously without any accident. Very soon we will enjoy this technology in our cars, but meanwhile we’ll have to drive ourselves.
This is just an example of what machine vision can do to improve our lives, but there are many other possibilities.

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24 Apr

Computer vision

Augmented Reality for Industry

The possibilities of Augmented Reality are still growing and it is more and more integrated into our daily activities. Guiding in different processes, from the most mundane to complex industrial processes, it is faster and easier when we have a tool that can follow our steps and tell us what to do every time.
Using advanced tools in computer vision we add to applications the ability to recognize objects and tell the user how to manipulate them in real time and as clearly as possible.
Here we show a demonstration of how it is possible to recognize and track each of the objects needed to perform a really simple task. This example, that includes different techniques of artificial intelligence, can be adapted to be used in many other tasks or processes to make them a lot easier. This way people will not have to waste time looking at the manual or asking someone to tell us how to do something: the App will tell us. Although we see a really simple task in the video, think that we could do the same for more complex processes, like changing the oil in a car or repair the engine of a plane. Possibilities are endless…

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