26 Nov

Sucess in our stand in INTUR

R&D in tourism

Innovation always creates interest. But when it is accompanied by a real application that improves some aspect of our lives, then it becomes something else. During these days, we are showing how R & D can also be applied in the world of tourism.
INTUR VIRTUAL REALITY ARSOFTARSOFT systems show tourists a 3D virtual guide that offers a guided tour in a museum, a city or even from their own homes, tourist offices, stand…

ARMUSEUM is a system of guided tours to museums not It has nothing to do with any other application of guided tours, offering every tourist a guide who speaks their language, moves and acts just like a guide to the flesh. It also offers many other options: indoor guidance, Gymkhana, minigames…

ARVISIT does the same but in open spaces, such as a city or natural park. It also offers guidance by GPS, Augmented Reality view of the nearby points…

VIRTUAL TOURS is a system of guided tours that take users into any place in the world while they get explanations about what they are seeing each moment. Thanks to virtual reality goggles the user has the feeling of being in all these places, while enjoying exclusive content and its own guide. Innovation in stands and tourist offices are the future, creating unique experiences.

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25 Feb

Augmented Reality serving Industry and Tourism

Arsoft is about to launch the most innovative system of guided visits in the market. This system shows a three-dimensional guide that will accompany you on your visit to a museum and will make a personalized tour, without having to be accompanied by a group of people, in your language and with many options to visit make your visit more enjoyable: learning games, gymkhana inside the museum, videos to increase information …

Thanks to Augmented Reality the guide will look as a real guide; in addition, the application includes an indoor guidance system so you can find the picture you are looking at a time. Soon we will launch our first Beta version that lets you discover all that this system can do for you in your visits to museums.

Furthermore, as shown in the following publication in ARSOFT we have a technology that allows us to apply the Augmented Reality to the industrial sector, thanks to an advanced computer vision module. This system has great applicability in all industry sectors, such as aeronautics, nuclear, automotive industry and many others who can benefit Augmented Reality reducing training time and improving productivity in their production processes.

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02 Dec

Augmented Reality in stands

Augmented Reality is useful in fairs, not only to teach or explain products and services, but also to welcome a stand, explain how it is organized, the products offered…

“Junta de Castilla y León”, collaborating with ARSOFT, added Augmented Reality in its stand in INTUR 2014. In the next picture we see one of the assistants to the event viewing content in Augmented Reality.

ARSOFT is developing an innovative Augmented Reality system for using in exhibition stands of different areas. This system uses Augmented Reality and alternative devices to offer visitors a unique and unforgettable experience.

Realidad Aumentada en stand

Realidad Aumentada en stand

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21 Oct

Augmented Reality in Dubai

Dubai has always been at the forefront of innovation, and of course they are not going to forget about Augmented Reality.

Instead of using just health education brochures to teach about health, they have decided to use the potential of Augmented Reality to better teach their citizens how to fight certain diseases.

But Dubai’s investment in Augmented Reality goes beyond. According to some rumors, the police of Dubai will wear Google Glass in the near future. But, how are they going to use it?


For now, the introduction of these devices will occur in several phases. In the first one it will be used to identify vehicles that are alleged of violating traffic rules. In the second phase it will be used by detectives who are working with the police.

But the Google Glass will not only be used to recognize vehicles, it also can be used to perform face recognition and identify criminals. In fact, in USA, they are creating a database to perform this facial recognition, and soon it will reach the 52 million entries.

Anyway, Augmented Reality continues demonstrating everyday why it is the future.

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26 Aug

Augmented Reality in Advertising

In 2013, companies spent, all around the world, 516,000 million dollars in advertising.

More than 50% was invested in televisión. However there are cheaper alternatives, but none of them have the ability to show products as TV.

Imagine, for example, we want to sell a car. On television we could see a video of the car, and we can see it from different perspectives, moving… We don’t have this potencial in magazines, newspaper ads, posters…, because they are physical means that simply show static information. Moreover, with TV we can entertain people.

Augmented Reality has changed all this, because users can watch videos on the newspaper  images, 3D models of the products on a magazine or even realistic experiences. For example, we can see how a car goes off the magazine and starts spinning around us. All this entertain the user, in addition to providing very high capacity of products demonstration.

Therefore we have successfully eliminated all the negative points of advertising in traditional physical media by using one of the newest technologies that we have right now: Augmented Reality.

There are already many companies that use augmented reality in their advertising campaigns. We can see AR in many media, from magazines to posters in the street, as we saw in the last post.

Gasto mundial en publicidad

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07 Aug

Augmented Reality at streets

We know what Augmented Reality is, but sometimes we struggle to see how we can use it in our lives. The answer to this question is very simple, because we can use it in any field: sports, marketing, education, medicine, industry, decoration, architecture…

For example, this year has been launched a Augmented Reality marketing campaign that has managed to capture the attention of everyone. The campaign consists on a screen placed at a bus stop that makes people think that a meteorite has fallen near them, that it is happening an alien invasion or a Bengal tiger approaches to them.

The great success of this campaign demonstrates the potential of Augmented Reality. In addition, we may soon see this Augmented Reality content without needing any screen, thanks to augmented reality glasses, that we can see on streets now and will be accessible for everyone very soon.

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